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Press

The latest talk about Brain Toniq

Design Award

  • Brain Toniq wins best-of-show in top design award
  • Each year, the Paperboard Packaging Council holds a prestigious competition that searches out the finest in packaging design around North America. This year, among the tens of thousands of paperboard packages introduced into the marketplace, a few hundred entries made first cut, including our unique 4-pack. Judges for the annual PPC competition include design magazines, top universities and packaging industry execs and they spent a week scrutinizing every one of them, awarding each a certain number of points. This past Thursday, April 3rd, they all convened in Washington DC at a black-tie affair, to announce the winners. We didn't go because we were sure we wouldn't even place in the first cut.

    This year, entries came from Apple Computing (for their OSX Leopard box), Lexus (a USB minidrive package), Lord & Taylor, Britney Spears "Believe" cosmetic line, and hundreds of other well-known names. Any entry earning a total of 18 to 23 points is given an Excellence Award; fifty-one entrants qualified. Any entry earning 24 to 30 points earns a Gold Award; there were twenty-three in that category. The entry with the highest number of total points earns the President’s Award, the best-of-show. In this highest category, there was only one. And our little beverage company won it.

    We won the whole thing!

    To see more about the entire contest, PPC sent us a PDF that can be viewed here.

    Our simple package beat Apple Computing. And Britney!




    The trade publication Packaging Online mentions the top award as well.

    Thanks goes to designer Gene Malowany for the packaging design and paper construction of the Brain Toniq 4-pack. We would not have won this award without his eye for innovation and clean design.



Media Coverage

  • Leo Laporte becomes fan of Brain Toniq
    Leo Laporte is one of the tech world's most popular video-and-podcasters. For years, he's hosted a variety of online shows, including Scott's favorite, The MacBreak Weekly, where he, Merlin Mann, Andy Ihnatko, and other Mac mavens discuss the latest in the Mac world. He also runs The Tech Guy which deals with all things techie. Recently, Leo has added an all-day streaming video show on his home site, Leoville.com. Most days, you'll see him sipping a Brain Toniq from his streaming show.


  • GreekBriefstrong TV interviews Scott and Brain Toniq
    Cali Lewis, owner of GeekBrief TV, interviews Scott at the 2008 MacWorld expo for their first video interview.
    We're at about the halfway point in Brief #301.
  • Daylite Software: the way to get things done.
    Like the Brain Toniq drink itself, Brain Toniq's office is a study of time management and effectiveness practices. To that end, we searched high and low for a piece of software that would tie together all of our needs for shared calendars, seamless integration with Apple Mail, project and activity delegation, and so forth. We found it in Daylite, an amazing productivity management software. The owners found and fell in love with Brain Toniq, and told our story here.

Reviews

  • The Energy Drink Reviews
    "It was like I could feel the blood flowing to my brain. It feels as if your thinking is occurring much faster..."
    Energy Drink Reviews gives Brain Toniq a test taste.
    Read the review
  • The Energy Fiend
    "I was as surprised as those reading this, but I felt a massive boost with no jitters..."
    Energy Fiend gives Brain Toniq a stamp of approval.
    Read the review
  • Drink Addict
    "...I felt as if the parietal lobes in my brain were being jump started. As if your brain is trying to focus. Almost a warming stimulation up there. A whole different feeling then what caffeine gives."
    8.4 stars out of 10.
    Read the review

 

Our media contact is:
Russ Rizzo
Rizzo Public Relations
russrizzo@gmail.com
(303) 433-4437 office
(303) 453-9115 cell